One page for the offer, not the whole restaurant.
Set menus, private hire and seasonal events do not belong on the homepage competing with everything else. Each gets one page that opens with the exact promise the ad made, answers what is included and what it costs, and ends at a single action — book, enquire, or call.
What they came to find out
Every visitor arrives holding four questions.
- Are you open right now?
- What is on the menu, and what does it cost?
- Where exactly are you, and can I park?
- Can I book, and for how many?
A restaurant website earns its keep by answering those before anything else. Everything below is in service of that, not of looking impressive.
Restaurant concept · Not client work
Built for
Independent restaurants, cafés and bars competing with aggregator listings for their own name.
What usually goes wrong
- The menu is a PDF that has to be pinched and dragged on a phone.
- Opening hours live on a social post from four months ago.
- Booking sends people to a third-party site that looks nothing like the room.
- Photography is either a stock plate of pasta or a phone shot in bad light.
Every trade proves itself differently.
These are the four things a restaurant has to establish before an enquiry is even considered.
A menu that is current and readable
Hours and location above the fold
One tap to book or call
What a landing page actually includes.
Scoped to restaurants — the same service, ordered around how this kind of buyer decides.
- One page, one offer, one primary action
- Message matched to the ad or campaign that brings people there
- Objection handling in the order the objections actually arrive
- A short form that asks only what a first reply needs
- UTM and lead-source capture so spend can be traced to enquiries
- Fast, lightweight build — a slow landing page wastes the click you paid for
Four stages, each with a decision in it.
Timeline depends on scope and content readiness, and is agreed before work begins rather than promised as a number.
Match
Read the ad, the audience and the promise being made, so the page opens with the sentence the click was expecting.
Sequence
Order the page around the questions this buyer asks, in the order they ask them, ending at one action.
Build
A lean page that renders fast on mobile data, because most paid traffic is a phone on a bad connection.
Instrument
Campaign parameters, source capture and event structure, so the next round of spend is decided on evidence.
Signature website
One complete website, from first sketch to live on your own domain.
The pages we agree on, designed and built for your business. What is included, how many rounds of changes you get, and when it goes live are all written down before you pay anything.
Project fee$600USD
- A site designed for your business alone — never a template
- Looks and works right on phones, tablets and desktops
- An enquiry form that reaches your inbox and a private sheet you own
- Every enquiry tagged with where it came from — search, ads, social, referral
- Set up properly for Google from day one
- Fast pages, checked for speed and readability before launch
- Small touches of motion where they help, never where they slow you down
- Put live on your own domain, then checked live — not just in preview
- The site, the files and plain-English notes are yours to keep
- Most sites go live in 2–3 weeks
Questions for this kind of project
Scope before assumptions.
The restaurant-specific answers first, then the ones about conversion landing pages itself.
01Can it take bookings?
The site can present and hand off to whatever booking system you already use, designed so it does not feel like being thrown to a different company. A booking engine with real tables, covers and deposits is a separate platform decision, and it is priced separately.
02Can I update the menu myself?
Yes — how depends on how often it changes. A menu that moves daily and one that moves twice a year want different setups, and that is decided before the build rather than assumed.
03How is this different from a page on my website?
A website page serves everyone. A landing page serves one audience arriving from one message, and removes everything that is not helping them decide — including, usually, the navigation.
04Do I need one page or several?
One per distinct offer or audience. Splitting a single campaign across five near-identical pages spends more and teaches you less.