One page per use case, because your buyers do not share a problem.
A SaaS homepage has to speak to everyone, which is why it converts paid traffic so badly. A landing page does not: it names one use case, shows the product doing that one thing with data that looks real, and puts the trial or the demo within a thumb's reach. Built so you can clone it per campaign without asking a developer.
What they came to find out
Every visitor arrives holding four questions.
- What does this actually do, in one sentence?
- Is it built for a team my size?
- What does it cost, and is there a free tier?
- Can I try it without booking a sales call?
A startup website earns its keep by answering those before anything else. Everything below is in service of that, not of looking impressive.
AI product concept · Not client work
Built for
Founders whose product has moved further than the site explaining it, selling to evaluators who compare four tabs at once.
What usually goes wrong
- The homepage names a category instead of saying what the product does on a Tuesday.
- Pricing says talk to sales, so half the evaluators disqualify it before the call.
- The demo form asks nine questions before showing anything at all.
- The product screenshot is a dashboard of placeholder data nobody can read.
Every trade proves itself differently.
These are the four things a startup has to establish before an enquiry is even considered.
A price, or a straight reason there isn't one
A self-serve route that skips the call
Docs and a changelog that show it is alive
What a landing page actually includes.
Scoped to saas and software startups — the same service, ordered around how this kind of buyer decides.
- One page, one offer, one primary action
- Message matched to the ad or campaign that brings people there
- Objection handling in the order the objections actually arrive
- A short form that asks only what a first reply needs
- UTM and lead-source capture so spend can be traced to enquiries
- Fast, lightweight build — a slow landing page wastes the click you paid for
Four stages, each with a decision in it.
Timeline depends on scope and content readiness, and is agreed before work begins rather than promised as a number.
Match
Read the ad, the audience and the promise being made, so the page opens with the sentence the click was expecting.
Sequence
Order the page around the questions this buyer asks, in the order they ask them, ending at one action.
Build
A lean page that renders fast on mobile data, because most paid traffic is a phone on a bad connection.
Instrument
Campaign parameters, source capture and event structure, so the next round of spend is decided on evidence.
Signature website
One complete website, from first sketch to live on your own domain.
The pages we agree on, designed and built for your business. What is included, how many rounds of changes you get, and when it goes live are all written down before you pay anything.
Project fee$600USD
- A site designed for your business alone — never a template
- Looks and works right on phones, tablets and desktops
- An enquiry form that reaches your inbox and a private sheet you own
- Every enquiry tagged with where it came from — search, ads, social, referral
- Set up properly for Google from day one
- Fast pages, checked for speed and readability before launch
- Small touches of motion where they help, never where they slow you down
- Put live on your own domain, then checked live — not just in preview
- The site, the files and plain-English notes are yours to keep
- Most sites go live in 2–3 weeks
Questions for this kind of project
Scope before assumptions.
The startup-specific answers first, then the ones about conversion landing pages itself.
01Can you build the product interface as well?
No. The marketing site and the application behind the login are different jobs with different constraints, and quoting them as one is how both end up compromised. The site is built to hand off cleanly to whatever the product is built in.
02Our positioning changes every quarter. Will the site survive that?
That is a structure decision, not a copy decision. The page is built so the claim, the proof and the screenshot are separate blocks you can replace without a rebuild — because a startup site that needs a developer for every repositioning gets abandoned by month four.
03How is this different from a page on my website?
A website page serves everyone. A landing page serves one audience arriving from one message, and removes everything that is not helping them decide — including, usually, the navigation.
04Do I need one page or several?
One per distinct offer or audience. Splitting a single campaign across five near-identical pages spends more and teaches you less.