A page per treatment, matched to what the ad promised.
Implant traffic and whitening traffic want different pages, different prices and different reassurance, and sending both to a general services page wastes most of the spend. Each landing page opens on the treatment named in the ad, handles the specific fear attached to it, and asks for a consultation rather than a purchase.
What they came to find out
Every visitor arrives holding four questions.
- Do you treat what I have?
- What will it cost, roughly?
- Who is the clinician, and what are their credentials?
- How soon can I be seen?
A clinic website earns its keep by answering those before anything else. Everything below is in service of that, not of looking impressive.
Dental clinic concept · Not client work
Built for
Private dental, medical and specialist clinics where a first appointment is a considered decision.
What usually goes wrong
- Treatments are listed in clinical language patients do not search for.
- No indication of price, so the anxious visitor assumes the worst and leaves.
- The clinicians are a row of names with no faces and no credentials.
- The booking route is a phone number in a footer, on a page being read at 11pm.
Every trade proves itself differently.
These are the four things a clinic has to establish before an enquiry is even considered.
Treatment explained in the patient's words
Honest price guidance
A route to book outside surgery hours
What a landing page actually includes.
Scoped to dental and medical clinics — the same service, ordered around how this kind of buyer decides.
- One page, one offer, one primary action
- Message matched to the ad or campaign that brings people there
- Objection handling in the order the objections actually arrive
- A short form that asks only what a first reply needs
- UTM and lead-source capture so spend can be traced to enquiries
- Fast, lightweight build — a slow landing page wastes the click you paid for
Four stages, each with a decision in it.
Timeline depends on scope and content readiness, and is agreed before work begins rather than promised as a number.
Match
Read the ad, the audience and the promise being made, so the page opens with the sentence the click was expecting.
Sequence
Order the page around the questions this buyer asks, in the order they ask them, ending at one action.
Build
A lean page that renders fast on mobile data, because most paid traffic is a phone on a bad connection.
Instrument
Campaign parameters, source capture and event structure, so the next round of spend is decided on evidence.
Signature website
One complete website, from first sketch to live on your own domain.
The pages we agree on, designed and built for your business. What is included, how many rounds of changes you get, and when it goes live are all written down before you pay anything.
Project fee$600USD
- A site designed for your business alone — never a template
- Looks and works right on phones, tablets and desktops
- An enquiry form that reaches your inbox and a private sheet you own
- Every enquiry tagged with where it came from — search, ads, social, referral
- Set up properly for Google from day one
- Fast pages, checked for speed and readability before launch
- Small touches of motion where they help, never where they slow you down
- Put live on your own domain, then checked live — not just in preview
- The site, the files and plain-English notes are yours to keep
- Most sites go live in 2–3 weeks
Questions for this kind of project
Scope before assumptions.
The clinic-specific answers first, then the ones about conversion landing pages itself.
01What about patient data and confidentiality?
Nothing clinical belongs in a website form. The enquiry captures only what is needed to arrange a conversation, and anything sensitive stays in your practice management system where it is governed properly.
02Can you handle regulated advertising rules?
The build follows the claims you are permitted to make and states them plainly. Confirming what your regulator allows in your jurisdiction is yours to do; the site is written so those constraints are easy to honour rather than fought against.
03How is this different from a page on my website?
A website page serves everyone. A landing page serves one audience arriving from one message, and removes everything that is not helping them decide — including, usually, the navigation.
04Do I need one page or several?
One per distinct offer or audience. Splitting a single campaign across five near-identical pages spends more and teaches you less.