Be found for the specific problem, not the job title.
Competing for "accountant" is expensive and mostly futile; being the clear answer for a specific situation in a specific place is neither. The foundation gives each service its own indexable page with an honest title, resolves the near-duplicate pages most practices accumulate, and marks up the firm so it can be shown properly.
What they came to find out
Every visitor arrives holding four questions.
- Do you work with businesses like mine?
- What does an engagement actually involve?
- Who would I be dealing with?
- What will this cost me?
A firm website earns its keep by answering those before anything else. Everything below is in service of that, not of looking impressive.
Advisory firm concept · Not client work
Built for
Accountancy, legal and advisory practices whose work is bought on trust and referral rather than price.
What usually goes wrong
- The site describes services in terms only another accountant would use.
- Every competitor's homepage makes the identical claim about being proactive and approachable.
- There is no indication of which clients the firm is actually for.
- A referred prospect arrives already sold, and the site gives them a reason to hesitate.
Every trade proves itself differently.
These are the four things a firm has to establish before an enquiry is even considered.
Named people, not a stock boardroom
What an engagement involves, step by step
A clear position on fees
What a technical SEO foundation actually includes.
Scoped to accountants and advisory firms — the same service, ordered around how this kind of buyer decides.
- Crawlable structure with a clean, intentional URL scheme
- Titles and descriptions written per page, not generated from a pattern
- Canonicals, sitemap, robots and indexing directives that agree with each other
- Structured data appropriate to this kind of business
- Heading hierarchy and semantic markup that describe the page honestly
- Performance work, because speed is a ranking input and a conversion one
Four stages, each with a decision in it.
Timeline depends on scope and content readiness, and is agreed before work begins rather than promised as a number.
Diagnose
What is indexed, what is blocked, what is duplicated, and which pages are competing with each other for the same term.
Fix the foundation
Structure, metadata, canonicals and markup — the parts that no amount of content can compensate for.
Describe the business
Structured data that states what you do, where, and on what terms, in the form search engines can display.
Verify
Check the live site the way a crawler sees it, rather than trusting that the build did what it was told.
Signature website
One complete website, from first sketch to live on your own domain.
The pages we agree on, designed and built for your business. What is included, how many rounds of changes you get, and when it goes live are all written down before you pay anything.
Project fee$600USD
- A site designed for your business alone — never a template
- Looks and works right on phones, tablets and desktops
- An enquiry form that reaches your inbox and a private sheet you own
- Every enquiry tagged with where it came from — search, ads, social, referral
- Set up properly for Google from day one
- Fast pages, checked for speed and readability before launch
- Small touches of motion where they help, never where they slow you down
- Put live on your own domain, then checked live — not just in preview
- The site, the files and plain-English notes are yours to keep
- Most sites go live in 2–3 weeks
Questions for this kind of project
Scope before assumptions.
The firm-specific answers first, then the ones about technical seo foundation itself.
01We get most work by referral. Does a website matter?
It matters more, not less. A referred prospect looks you up before they call — the site's job is to confirm the recommendation rather than to make the introduction. Most professional-services sites quietly undo the referral that brought someone there.
02Can we publish fees?
You do not have to publish a number to take the question off the table. Stating how you charge, what changes the price, and what a typical engagement looks like removes the hesitation without committing you to a figure.
03Will this get me to the top of Google?
No, and anyone promising that is guessing. This is the foundation: it makes sure nothing technical is holding you back and that search engines understand the site. Ranking beyond that depends on content, competition and time.
04Is this the same as an ongoing SEO campaign?
No. This is the structural work, done once and done properly. Recurring content production, digital PR and link acquisition are separate services with a different shape and a different budget.