Rank for the problem, not for the category you invented.
Startups routinely optimise for a category name they coined and nobody searches. The foundation goes after what evaluators actually type — the problem, the competitor they are leaving, the integration they need — and fixes the technical side that silently caps a JavaScript-heavy product site: render-blocked content, orphaned documentation, and comparison pages with no internal route into them.
What they came to find out
Every visitor arrives holding four questions.
- What does this actually do, in one sentence?
- Is it built for a team my size?
- What does it cost, and is there a free tier?
- Can I try it without booking a sales call?
A startup website earns its keep by answering those before anything else. Everything below is in service of that, not of looking impressive.
AI product concept · Not client work
Built for
Founders whose product has moved further than the site explaining it, selling to evaluators who compare four tabs at once.
What usually goes wrong
- The homepage names a category instead of saying what the product does on a Tuesday.
- Pricing says talk to sales, so half the evaluators disqualify it before the call.
- The demo form asks nine questions before showing anything at all.
- The product screenshot is a dashboard of placeholder data nobody can read.
Every trade proves itself differently.
These are the four things a startup has to establish before an enquiry is even considered.
A price, or a straight reason there isn't one
A self-serve route that skips the call
Docs and a changelog that show it is alive
What a technical SEO foundation actually includes.
Scoped to saas and software startups — the same service, ordered around how this kind of buyer decides.
- Crawlable structure with a clean, intentional URL scheme
- Titles and descriptions written per page, not generated from a pattern
- Canonicals, sitemap, robots and indexing directives that agree with each other
- Structured data appropriate to this kind of business
- Heading hierarchy and semantic markup that describe the page honestly
- Performance work, because speed is a ranking input and a conversion one
Four stages, each with a decision in it.
Timeline depends on scope and content readiness, and is agreed before work begins rather than promised as a number.
Diagnose
What is indexed, what is blocked, what is duplicated, and which pages are competing with each other for the same term.
Fix the foundation
Structure, metadata, canonicals and markup — the parts that no amount of content can compensate for.
Describe the business
Structured data that states what you do, where, and on what terms, in the form search engines can display.
Verify
Check the live site the way a crawler sees it, rather than trusting that the build did what it was told.
Signature website
One complete website, from first sketch to live on your own domain.
The pages we agree on, designed and built for your business. What is included, how many rounds of changes you get, and when it goes live are all written down before you pay anything.
Project fee$600USD
- A site designed for your business alone — never a template
- Looks and works right on phones, tablets and desktops
- An enquiry form that reaches your inbox and a private sheet you own
- Every enquiry tagged with where it came from — search, ads, social, referral
- Set up properly for Google from day one
- Fast pages, checked for speed and readability before launch
- Small touches of motion where they help, never where they slow you down
- Put live on your own domain, then checked live — not just in preview
- The site, the files and plain-English notes are yours to keep
- Most sites go live in 2–3 weeks
Questions for this kind of project
Scope before assumptions.
The startup-specific answers first, then the ones about technical seo foundation itself.
01Can you build the product interface as well?
No. The marketing site and the application behind the login are different jobs with different constraints, and quoting them as one is how both end up compromised. The site is built to hand off cleanly to whatever the product is built in.
02Our positioning changes every quarter. Will the site survive that?
That is a structure decision, not a copy decision. The page is built so the claim, the proof and the screenshot are separate blocks you can replace without a rebuild — because a startup site that needs a developer for every repositioning gets abandoned by month four.
03Will this get me to the top of Google?
No, and anyone promising that is guessing. This is the foundation: it makes sure nothing technical is holding you back and that search engines understand the site. Ranking beyond that depends on content, competition and time.
04Is this the same as an ongoing SEO campaign?
No. This is the structural work, done once and done properly. Recurring content production, digital PR and link acquisition are separate services with a different shape and a different budget.