Get indexed for the instruction, not just the stock.
A feed-driven agency site generates thousands of listing URLs that appear, sell and vanish, and left unmanaged they swamp the handful of pages that actually win instructions. The foundation controls what gets indexed, keeps expired listings from decaying into dead ends, and puts crawl budget on the pages a seller reads.
What they came to find out
Every visitor arrives holding four questions.
- What have you sold like mine?
- What will you charge?
- Who will actually handle it?
- How quickly do you move?
A agency website earns its keep by answering those before anything else. Everything below is in service of that, not of looking impressive.
Luxury property concept · Not client work
Built for
Independent and boutique estate agencies whose listings are already visible on portals but whose brand is not.
What usually goes wrong
- The site is a thin wrapper around a portal feed, indistinguishable from every competitor.
- Property photography is excellent and the site around it is not.
- Nothing on the page explains why a seller should choose this agency over the one next door.
- Valuation requests go into an inbox with no context about the property or the source.
Every trade proves itself differently.
These are the four things a agency has to establish before an enquiry is even considered.
The people who will handle it
Clear fee position
A valuation request that takes under a minute
What a technical SEO foundation actually includes.
Scoped to estate agents — the same service, ordered around how this kind of buyer decides.
- Crawlable structure with a clean, intentional URL scheme
- Titles and descriptions written per page, not generated from a pattern
- Canonicals, sitemap, robots and indexing directives that agree with each other
- Structured data appropriate to this kind of business
- Heading hierarchy and semantic markup that describe the page honestly
- Performance work, because speed is a ranking input and a conversion one
Four stages, each with a decision in it.
Timeline depends on scope and content readiness, and is agreed before work begins rather than promised as a number.
Diagnose
What is indexed, what is blocked, what is duplicated, and which pages are competing with each other for the same term.
Fix the foundation
Structure, metadata, canonicals and markup — the parts that no amount of content can compensate for.
Describe the business
Structured data that states what you do, where, and on what terms, in the form search engines can display.
Verify
Check the live site the way a crawler sees it, rather than trusting that the build did what it was told.
Signature website
One complete website, from first sketch to live on your own domain.
The pages we agree on, designed and built for your business. What is included, how many rounds of changes you get, and when it goes live are all written down before you pay anything.
Project fee$600USD
- A site designed for your business alone — never a template
- Looks and works right on phones, tablets and desktops
- An enquiry form that reaches your inbox and a private sheet you own
- Every enquiry tagged with where it came from — search, ads, social, referral
- Set up properly for Google from day one
- Fast pages, checked for speed and readability before launch
- Small touches of motion where they help, never where they slow you down
- Put live on your own domain, then checked live — not just in preview
- The site, the files and plain-English notes are yours to keep
- Most sites go live in 2–3 weeks
Questions for this kind of project
Scope before assumptions.
The agency-specific answers first, then the ones about technical seo foundation itself.
01Can you connect a property feed?
No feed integration is assumed. The provider, data rights, refresh frequency and search requirements all change the work substantially, so it is scoped and quoted separately rather than promised in advance.
02Do I need a full portal-style search?
Usually not, and that is the useful answer. Portals already win property search. A small agency's site wins on the seller's decision — who to trust with the instruction — and that is a different page entirely.
03Will this get me to the top of Google?
No, and anyone promising that is guessing. This is the foundation: it makes sure nothing technical is holding you back and that search engines understand the site. Ranking beyond that depends on content, competition and time.
04Is this the same as an ongoing SEO campaign?
No. This is the structural work, done once and done properly. Recurring content production, digital PR and link acquisition are separate services with a different shape and a different budget.