Replace the language every other firm is also using.
The technical work in a practice redesign is usually small; the honest part is admitting the current site says exactly what six competitors say. The rebuild keeps whatever ranks, then replaces the proactive-and-approachable copy with the specific client types, engagement shape and fee position that make you choosable.
What they came to find out
Every visitor arrives holding four questions.
- Do you work with businesses like mine?
- What does an engagement actually involve?
- Who would I be dealing with?
- What will this cost me?
A firm website earns its keep by answering those before anything else. Everything below is in service of that, not of looking impressive.
Advisory firm concept · Not client work
Built for
Accountancy, legal and advisory practices whose work is bought on trust and referral rather than price.
What usually goes wrong
- The site describes services in terms only another accountant would use.
- Every competitor's homepage makes the identical claim about being proactive and approachable.
- There is no indication of which clients the firm is actually for.
- A referred prospect arrives already sold, and the site gives them a reason to hesitate.
Every trade proves itself differently.
These are the four things a firm has to establish before an enquiry is even considered.
Named people, not a stock boardroom
What an engagement involves, step by step
A clear position on fees
What a redesign actually includes.
Scoped to accountants and advisory firms — the same service, ordered around how this kind of buyer decides.
- Review of the existing site: structure, message, mobile behaviour and enquiry path
- A clear account of what is worth keeping, and what is costing you visitors
- New visual direction and page system built on what already works
- URL and redirect mapping so existing search rankings survive the move
- Responsive rebuild with accessibility and performance addressed at the source
- Launch verification against the live domain, not a staging preview
Four stages, each with a decision in it.
Timeline depends on scope and content readiness, and is agreed before work begins rather than promised as a number.
Audit
What the current site actually does — the pages that earn traffic, the ones nobody reaches, and the point in the journey where people leave.
Decide
Not everything needs replacing. The rankings, pages and assets worth carrying over are identified before anything is thrown away.
Rebuild
New structure and direction, built to keep the equity the old site earned rather than starting the clock again.
Migrate
Redirects mapped page by page, metadata carried across, and the live result checked before the old site is retired.
Signature website
One complete website, from first sketch to live on your own domain.
The pages we agree on, designed and built for your business. What is included, how many rounds of changes you get, and when it goes live are all written down before you pay anything.
Project fee$600USD
- A site designed for your business alone — never a template
- Looks and works right on phones, tablets and desktops
- An enquiry form that reaches your inbox and a private sheet you own
- Every enquiry tagged with where it came from — search, ads, social, referral
- Set up properly for Google from day one
- Fast pages, checked for speed and readability before launch
- Small touches of motion where they help, never where they slow you down
- Put live on your own domain, then checked live — not just in preview
- The site, the files and plain-English notes are yours to keep
- Most sites go live in 2–3 weeks
Questions for this kind of project
Scope before assumptions.
The firm-specific answers first, then the ones about website redesign itself.
01We get most work by referral. Does a website matter?
It matters more, not less. A referred prospect looks you up before they call — the site's job is to confirm the recommendation rather than to make the introduction. Most professional-services sites quietly undo the referral that brought someone there.
02Can we publish fees?
You do not have to publish a number to take the question off the table. Stating how you charge, what changes the price, and what a typical engagement looks like removes the hesitation without committing you to a figure.
03Will I lose my Google rankings?
Not if the migration is done properly. Every existing URL that earns traffic is mapped to its replacement with a permanent redirect, and metadata is carried across. Losing rankings in a redesign is a preventable mistake, not an inevitable cost.
04Can you keep parts of the current site?
Yes, and often you should. Photography, copy that already answers real questions, and pages that rank are assets. Replacing them because they are old rather than because they are failing is how a redesign loses money.