Stop looking like the portal wrapper you outgrew.
Most agency redesigns start because the site has become indistinguishable from every competitor running the same feed. The rebuild separates what is genuinely yours — sold stock, the team, the fee position — from what the portal already does better, and puts the budget where a seller actually makes the decision.
What they came to find out
Every visitor arrives holding four questions.
- What have you sold like mine?
- What will you charge?
- Who will actually handle it?
- How quickly do you move?
A agency website earns its keep by answering those before anything else. Everything below is in service of that, not of looking impressive.
Luxury property concept · Not client work
Built for
Independent and boutique estate agencies whose listings are already visible on portals but whose brand is not.
What usually goes wrong
- The site is a thin wrapper around a portal feed, indistinguishable from every competitor.
- Property photography is excellent and the site around it is not.
- Nothing on the page explains why a seller should choose this agency over the one next door.
- Valuation requests go into an inbox with no context about the property or the source.
Every trade proves itself differently.
These are the four things a agency has to establish before an enquiry is even considered.
The people who will handle it
Clear fee position
A valuation request that takes under a minute
What a redesign actually includes.
Scoped to estate agents — the same service, ordered around how this kind of buyer decides.
- Review of the existing site: structure, message, mobile behaviour and enquiry path
- A clear account of what is worth keeping, and what is costing you visitors
- New visual direction and page system built on what already works
- URL and redirect mapping so existing search rankings survive the move
- Responsive rebuild with accessibility and performance addressed at the source
- Launch verification against the live domain, not a staging preview
Four stages, each with a decision in it.
Timeline depends on scope and content readiness, and is agreed before work begins rather than promised as a number.
Audit
What the current site actually does — the pages that earn traffic, the ones nobody reaches, and the point in the journey where people leave.
Decide
Not everything needs replacing. The rankings, pages and assets worth carrying over are identified before anything is thrown away.
Rebuild
New structure and direction, built to keep the equity the old site earned rather than starting the clock again.
Migrate
Redirects mapped page by page, metadata carried across, and the live result checked before the old site is retired.
Signature website
One complete website, from first sketch to live on your own domain.
The pages we agree on, designed and built for your business. What is included, how many rounds of changes you get, and when it goes live are all written down before you pay anything.
Project fee$600USD
- A site designed for your business alone — never a template
- Looks and works right on phones, tablets and desktops
- An enquiry form that reaches your inbox and a private sheet you own
- Every enquiry tagged with where it came from — search, ads, social, referral
- Set up properly for Google from day one
- Fast pages, checked for speed and readability before launch
- Small touches of motion where they help, never where they slow you down
- Put live on your own domain, then checked live — not just in preview
- The site, the files and plain-English notes are yours to keep
- Most sites go live in 2–3 weeks
Questions for this kind of project
Scope before assumptions.
The agency-specific answers first, then the ones about website redesign itself.
01Can you connect a property feed?
No feed integration is assumed. The provider, data rights, refresh frequency and search requirements all change the work substantially, so it is scoped and quoted separately rather than promised in advance.
02Do I need a full portal-style search?
Usually not, and that is the useful answer. Portals already win property search. A small agency's site wins on the seller's decision — who to trust with the instruction — and that is a different page entirely.
03Will I lose my Google rankings?
Not if the migration is done properly. Every existing URL that earns traffic is mapped to its replacement with a permanent redirect, and metadata is carried across. Losing rankings in a redesign is a preventable mistake, not an inevitable cost.
04Can you keep parts of the current site?
Yes, and often you should. Photography, copy that already answers real questions, and pages that rank are assets. Replacing them because they are old rather than because they are failing is how a redesign loses money.