A site about a person, for someone deciding about a person.
Nobody hires a coach or a speaker because the framework had five steps rather than four. They hire because they decided they trusted you, usually before reading anything you wrote about method. The design leads with a face, a voice and work that names who it was for, and offers a first step smaller than a forty-five minute call with a stranger.
What they came to find out
Every visitor arrives holding four questions.
- Who are you, actually?
- Have you done this for someone like me?
- What is it like to work with you?
- What is the first step, and what does it cost?
A practitioner website earns its keep by answering those before anything else. Everything below is in service of that, not of looking impressive.
Consultant concept · Not client work
Built for
Independent practitioners who are themselves the product, selling to someone deciding whether to trust one specific person.
What usually goes wrong
- The site sells a methodology while the visitor is deciding about a person.
- Every page opens with the same portrait and no new information.
- Testimonials are first names and initials, which read as invented whether or not they are.
- The only call to action is a forty-five minute discovery call, which is a large ask from a stranger.
Every trade proves itself differently.
These are the four things a practitioner has to establish before an enquiry is even considered.
Work that names who it was for, with their permission
A first step smaller than a call
Writing or talks that show how you think
What a new website actually includes.
Scoped to coaches, speakers and personal brands — the same service, ordered around how this kind of buyer decides.
- Custom visual direction — type, colour, photography and layout as one system
- Page architecture built around how this kind of buyer actually decides
- Responsive design, drawn for the phone first rather than shrunk to fit it
- Purposeful motion, with a still version for anyone who asks for one
- Semantic, accessible front-end build
- Structured enquiry flow with source and campaign context
Four stages, each with a decision in it.
Timeline depends on scope and content readiness, and is agreed before work begins rather than promised as a number.
Position
Work out what the site has to say before deciding what it looks like. Who it is for, what they are comparing you against, and the one thing they need to believe.
Structure
Page hierarchy, navigation and the route to an enquiry, agreed before any visual detail expands.
Design
A visual direction built for this business, reviewed as a real responsive interface rather than as flat screens.
Build and launch
Production front end, accessibility and performance checks, then verification on the live domain rather than only in preview.
Signature website
One complete website, from first sketch to live on your own domain.
The pages we agree on, designed and built for your business. What is included, how many rounds of changes you get, and when it goes live are all written down before you pay anything.
Project fee$600USD
- A site designed for your business alone — never a template
- Looks and works right on phones, tablets and desktops
- An enquiry form that reaches your inbox and a private sheet you own
- Every enquiry tagged with where it came from — search, ads, social, referral
- Set up properly for Google from day one
- Fast pages, checked for speed and readability before launch
- Small touches of motion where they help, never where they slow you down
- Put live on your own domain, then checked live — not just in preview
- The site, the files and plain-English notes are yours to keep
- Most sites go live in 2–3 weeks
Questions for this kind of project
Scope before assumptions.
The practitioner-specific answers first, then the ones about website design itself.
01I do not have testimonials I am allowed to name yet. What then?
Then the site does not pretend otherwise. Invented or anonymised praise is the fastest way to lose the reader you were trying to convince. Credibility gets carried by specifics you can evidence — who you have worked with, what you have published, where you have spoken — until named references exist.
02Should the site sell a product or book calls?
Those want different pages, and picking one before the build is the decision that matters. A site trying to do both at once usually asks for the call too early and sells the product too late. Which one leads is agreed in the proposal.
03Is this a template?
No. The direction, page system and components are designed around the agreed business, audience and content. A template is cheaper and will always look like what it is.
04Do I need to have my content ready?
Not finished, but the shape of it matters. Structure is agreed early precisely so writing happens against a known page rather than into a void.