A trade site built for one bar of signal and one free hand.
Your work is bought by homeowners on a phone, often from a job you are quoting nearby. The design puts before-and-after work, your real service area, your certifications and a tap-to-call number within reach of a thumb, and keeps the page light enough to arrive before they give up on it.
What they came to find out
Every visitor arrives holding four questions.
- Have you done work like mine?
- Do you cover my area?
- Are you insured and certified?
- How long until you could start?
A business website earns its keep by answering those before anything else. Everything below is in service of that, not of looking impressive.
Construction concept · Not client work
Built for
Building, renovation and specialist trade businesses whose reputation is local and whose leads arrive on a phone.
What usually goes wrong
- The portfolio is a folder of unsorted phone photos with no before, no after and no context.
- The service area is never stated, so half the enquiries are outside it.
- Certifications and insurance are mentioned nowhere, on a page about letting strangers into a home.
- The only contact route is a form, on a site being read from a van.
Every trade proves itself differently.
These are the four things a business has to establish before an enquiry is even considered.
The area you actually cover
Certifications and insurance, stated
A number that dials with one tap
What a new website actually includes.
Scoped to builders and trades — the same service, ordered around how this kind of buyer decides.
- Custom visual direction — type, colour, photography and layout as one system
- Page architecture built around how this kind of buyer actually decides
- Responsive design, drawn for the phone first rather than shrunk to fit it
- Purposeful motion, with a still version for anyone who asks for one
- Semantic, accessible front-end build
- Structured enquiry flow with source and campaign context
Four stages, each with a decision in it.
Timeline depends on scope and content readiness, and is agreed before work begins rather than promised as a number.
Position
Work out what the site has to say before deciding what it looks like. Who it is for, what they are comparing you against, and the one thing they need to believe.
Structure
Page hierarchy, navigation and the route to an enquiry, agreed before any visual detail expands.
Design
A visual direction built for this business, reviewed as a real responsive interface rather than as flat screens.
Build and launch
Production front end, accessibility and performance checks, then verification on the live domain rather than only in preview.
Signature website
One complete website, from first sketch to live on your own domain.
The pages we agree on, designed and built for your business. What is included, how many rounds of changes you get, and when it goes live are all written down before you pay anything.
Project fee$600USD
- A site designed for your business alone — never a template
- Looks and works right on phones, tablets and desktops
- An enquiry form that reaches your inbox and a private sheet you own
- Every enquiry tagged with where it came from — search, ads, social, referral
- Set up properly for Google from day one
- Fast pages, checked for speed and readability before launch
- Small touches of motion where they help, never where they slow you down
- Put live on your own domain, then checked live — not just in preview
- The site, the files and plain-English notes are yours to keep
- Most sites go live in 2–3 weeks
Questions for this kind of project
Scope before assumptions.
The business-specific answers first, then the ones about website design itself.
01Do I need a quote calculator?
Almost never. A calculator that guesses produces quotes you have to walk back, which starts the relationship with a correction. A short form that captures the job, the address area and some photos is faster to build and gets you a better call.
02Most of my leads come from my phone. Does that change anything?
It changes everything about the build. Tap-to-call and WhatsApp go above the fold, the forms are thumb-sized, and the pages are kept light enough to load on one bar of signal.
03Is this a template?
No. The direction, page system and components are designed around the agreed business, audience and content. A template is cheaper and will always look like what it is.
04Do I need to have my content ready?
Not finished, but the shape of it matters. Structure is agreed early precisely so writing happens against a known page rather than into a void.