You have changed what you do. The site is still introducing the old you.
Practitioners usually rebuild because the offer narrowed — the same person now sells one thing well instead of four things vaguely. The redesign keeps the essays and talks that people actually arrive through, retires the pages selling work you no longer want, and makes the single thing you do now unmissable rather than one item on a list.
What they came to find out
Every visitor arrives holding four questions.
- Who are you, actually?
- Have you done this for someone like me?
- What is it like to work with you?
- What is the first step, and what does it cost?
A practitioner website earns its keep by answering those before anything else. Everything below is in service of that, not of looking impressive.
Consultant concept · Not client work
Built for
Independent practitioners who are themselves the product, selling to someone deciding whether to trust one specific person.
What usually goes wrong
- The site sells a methodology while the visitor is deciding about a person.
- Every page opens with the same portrait and no new information.
- Testimonials are first names and initials, which read as invented whether or not they are.
- The only call to action is a forty-five minute discovery call, which is a large ask from a stranger.
Every trade proves itself differently.
These are the four things a practitioner has to establish before an enquiry is even considered.
Work that names who it was for, with their permission
A first step smaller than a call
Writing or talks that show how you think
What a redesign actually includes.
Scoped to coaches, speakers and personal brands — the same service, ordered around how this kind of buyer decides.
- Review of the existing site: structure, message, mobile behaviour and enquiry path
- A clear account of what is worth keeping, and what is costing you visitors
- New visual direction and page system built on what already works
- URL and redirect mapping so existing search rankings survive the move
- Responsive rebuild with accessibility and performance addressed at the source
- Launch verification against the live domain, not a staging preview
Four stages, each with a decision in it.
Timeline depends on scope and content readiness, and is agreed before work begins rather than promised as a number.
Audit
What the current site actually does — the pages that earn traffic, the ones nobody reaches, and the point in the journey where people leave.
Decide
Not everything needs replacing. The rankings, pages and assets worth carrying over are identified before anything is thrown away.
Rebuild
New structure and direction, built to keep the equity the old site earned rather than starting the clock again.
Migrate
Redirects mapped page by page, metadata carried across, and the live result checked before the old site is retired.
Signature website
One complete website, from first sketch to live on your own domain.
The pages we agree on, designed and built for your business. What is included, how many rounds of changes you get, and when it goes live are all written down before you pay anything.
Project fee$600USD
- A site designed for your business alone — never a template
- Looks and works right on phones, tablets and desktops
- An enquiry form that reaches your inbox and a private sheet you own
- Every enquiry tagged with where it came from — search, ads, social, referral
- Set up properly for Google from day one
- Fast pages, checked for speed and readability before launch
- Small touches of motion where they help, never where they slow you down
- Put live on your own domain, then checked live — not just in preview
- The site, the files and plain-English notes are yours to keep
- Most sites go live in 2–3 weeks
Questions for this kind of project
Scope before assumptions.
The practitioner-specific answers first, then the ones about website redesign itself.
01I do not have testimonials I am allowed to name yet. What then?
Then the site does not pretend otherwise. Invented or anonymised praise is the fastest way to lose the reader you were trying to convince. Credibility gets carried by specifics you can evidence — who you have worked with, what you have published, where you have spoken — until named references exist.
02Should the site sell a product or book calls?
Those want different pages, and picking one before the build is the decision that matters. A site trying to do both at once usually asks for the call too early and sells the product too late. Which one leads is agreed in the proposal.
03Will I lose my Google rankings?
Not if the migration is done properly. Every existing URL that earns traffic is mapped to its replacement with a permanent redirect, and metadata is carried across. Losing rankings in a redesign is a preventable mistake, not an inevitable cost.
04Can you keep parts of the current site?
Yes, and often you should. Photography, copy that already answers real questions, and pages that rank are assets. Replacing them because they are old rather than because they are failing is how a redesign loses money.