A clinic site built for someone reading it at eleven at night.
Private treatment is researched anxiously, alone, and usually late. The design leads with the clinician's face and credentials, explains treatments in the words patients search for rather than the words on the chart, and gives honest price guidance — because a patient who cannot find a number assumes the worst one.
What they came to find out
Every visitor arrives holding four questions.
- Do you treat what I have?
- What will it cost, roughly?
- Who is the clinician, and what are their credentials?
- How soon can I be seen?
A clinic website earns its keep by answering those before anything else. Everything below is in service of that, not of looking impressive.
Dental clinic concept · Not client work
Built for
Private dental, medical and specialist clinics where a first appointment is a considered decision.
What usually goes wrong
- Treatments are listed in clinical language patients do not search for.
- No indication of price, so the anxious visitor assumes the worst and leaves.
- The clinicians are a row of names with no faces and no credentials.
- The booking route is a phone number in a footer, on a page being read at 11pm.
Every trade proves itself differently.
These are the four things a clinic has to establish before an enquiry is even considered.
Treatment explained in the patient's words
Honest price guidance
A route to book outside surgery hours
What a new website actually includes.
Scoped to dental and medical clinics — the same service, ordered around how this kind of buyer decides.
- Custom visual direction — type, colour, photography and layout as one system
- Page architecture built around how this kind of buyer actually decides
- Responsive design, drawn for the phone first rather than shrunk to fit it
- Purposeful motion, with a still version for anyone who asks for one
- Semantic, accessible front-end build
- Structured enquiry flow with source and campaign context
Four stages, each with a decision in it.
Timeline depends on scope and content readiness, and is agreed before work begins rather than promised as a number.
Position
Work out what the site has to say before deciding what it looks like. Who it is for, what they are comparing you against, and the one thing they need to believe.
Structure
Page hierarchy, navigation and the route to an enquiry, agreed before any visual detail expands.
Design
A visual direction built for this business, reviewed as a real responsive interface rather than as flat screens.
Build and launch
Production front end, accessibility and performance checks, then verification on the live domain rather than only in preview.
Signature website
One complete website, from first sketch to live on your own domain.
The pages we agree on, designed and built for your business. What is included, how many rounds of changes you get, and when it goes live are all written down before you pay anything.
Project fee$600USD
- A site designed for your business alone — never a template
- Looks and works right on phones, tablets and desktops
- An enquiry form that reaches your inbox and a private sheet you own
- Every enquiry tagged with where it came from — search, ads, social, referral
- Set up properly for Google from day one
- Fast pages, checked for speed and readability before launch
- Small touches of motion where they help, never where they slow you down
- Put live on your own domain, then checked live — not just in preview
- The site, the files and plain-English notes are yours to keep
- Most sites go live in 2–3 weeks
Questions for this kind of project
Scope before assumptions.
The clinic-specific answers first, then the ones about website design itself.
01What about patient data and confidentiality?
Nothing clinical belongs in a website form. The enquiry captures only what is needed to arrange a conversation, and anything sensitive stays in your practice management system where it is governed properly.
02Can you handle regulated advertising rules?
The build follows the claims you are permitted to make and states them plainly. Confirming what your regulator allows in your jurisdiction is yours to do; the site is written so those constraints are easy to honour rather than fought against.
03Is this a template?
No. The direction, page system and components are designed around the agreed business, audience and content. A template is cheaper and will always look like what it is.
04Do I need to have my content ready?
Not finished, but the shape of it matters. Structure is agreed early precisely so writing happens against a known page rather than into a void.