The product moved. The site is still selling the last version.
Most startup redesigns are a lag problem, not a taste problem: the roadmap shipped for eighteen months and the homepage did not. The rebuild keeps the documentation and comparison pages that quietly earn your organic signups, then replaces the category language on the front with what the product actually does now, at a price an evaluator can see.
What they came to find out
Every visitor arrives holding four questions.
- What does this actually do, in one sentence?
- Is it built for a team my size?
- What does it cost, and is there a free tier?
- Can I try it without booking a sales call?
A startup website earns its keep by answering those before anything else. Everything below is in service of that, not of looking impressive.
AI product concept · Not client work
Built for
Founders whose product has moved further than the site explaining it, selling to evaluators who compare four tabs at once.
What usually goes wrong
- The homepage names a category instead of saying what the product does on a Tuesday.
- Pricing says talk to sales, so half the evaluators disqualify it before the call.
- The demo form asks nine questions before showing anything at all.
- The product screenshot is a dashboard of placeholder data nobody can read.
Every trade proves itself differently.
These are the four things a startup has to establish before an enquiry is even considered.
A price, or a straight reason there isn't one
A self-serve route that skips the call
Docs and a changelog that show it is alive
What a redesign actually includes.
Scoped to saas and software startups — the same service, ordered around how this kind of buyer decides.
- Review of the existing site: structure, message, mobile behaviour and enquiry path
- A clear account of what is worth keeping, and what is costing you visitors
- New visual direction and page system built on what already works
- URL and redirect mapping so existing search rankings survive the move
- Responsive rebuild with accessibility and performance addressed at the source
- Launch verification against the live domain, not a staging preview
Four stages, each with a decision in it.
Timeline depends on scope and content readiness, and is agreed before work begins rather than promised as a number.
Audit
What the current site actually does — the pages that earn traffic, the ones nobody reaches, and the point in the journey where people leave.
Decide
Not everything needs replacing. The rankings, pages and assets worth carrying over are identified before anything is thrown away.
Rebuild
New structure and direction, built to keep the equity the old site earned rather than starting the clock again.
Migrate
Redirects mapped page by page, metadata carried across, and the live result checked before the old site is retired.
Signature website
One complete website, from first sketch to live on your own domain.
The pages we agree on, designed and built for your business. What is included, how many rounds of changes you get, and when it goes live are all written down before you pay anything.
Project fee$600USD
- A site designed for your business alone — never a template
- Looks and works right on phones, tablets and desktops
- An enquiry form that reaches your inbox and a private sheet you own
- Every enquiry tagged with where it came from — search, ads, social, referral
- Set up properly for Google from day one
- Fast pages, checked for speed and readability before launch
- Small touches of motion where they help, never where they slow you down
- Put live on your own domain, then checked live — not just in preview
- The site, the files and plain-English notes are yours to keep
- Most sites go live in 2–3 weeks
Questions for this kind of project
Scope before assumptions.
The startup-specific answers first, then the ones about website redesign itself.
01Can you build the product interface as well?
No. The marketing site and the application behind the login are different jobs with different constraints, and quoting them as one is how both end up compromised. The site is built to hand off cleanly to whatever the product is built in.
02Our positioning changes every quarter. Will the site survive that?
That is a structure decision, not a copy decision. The page is built so the claim, the proof and the screenshot are separate blocks you can replace without a rebuild — because a startup site that needs a developer for every repositioning gets abandoned by month four.
03Will I lose my Google rankings?
Not if the migration is done properly. Every existing URL that earns traffic is mapped to its replacement with a permanent redirect, and metadata is carried across. Losing rankings in a redesign is a preventable mistake, not an inevitable cost.
04Can you keep parts of the current site?
Yes, and often you should. Photography, copy that already answers real questions, and pages that rank are assets. Replacing them because they are old rather than because they are failing is how a redesign loses money.