The work is good. The site is why nobody knows.
Most trade redesigns are not a design problem — they are a proof problem. The rebuild sorts the photo folder into real before-and-after jobs, states the service area so the wrong enquiries stop arriving, puts the certifications where a nervous homeowner will see them, and moves the phone number above the fold on mobile.
What they came to find out
Every visitor arrives holding four questions.
- Have you done work like mine?
- Do you cover my area?
- Are you insured and certified?
- How long until you could start?
A business website earns its keep by answering those before anything else. Everything below is in service of that, not of looking impressive.
Construction concept · Not client work
Built for
Building, renovation and specialist trade businesses whose reputation is local and whose leads arrive on a phone.
What usually goes wrong
- The portfolio is a folder of unsorted phone photos with no before, no after and no context.
- The service area is never stated, so half the enquiries are outside it.
- Certifications and insurance are mentioned nowhere, on a page about letting strangers into a home.
- The only contact route is a form, on a site being read from a van.
Every trade proves itself differently.
These are the four things a business has to establish before an enquiry is even considered.
The area you actually cover
Certifications and insurance, stated
A number that dials with one tap
What a redesign actually includes.
Scoped to builders and trades — the same service, ordered around how this kind of buyer decides.
- Review of the existing site: structure, message, mobile behaviour and enquiry path
- A clear account of what is worth keeping, and what is costing you visitors
- New visual direction and page system built on what already works
- URL and redirect mapping so existing search rankings survive the move
- Responsive rebuild with accessibility and performance addressed at the source
- Launch verification against the live domain, not a staging preview
Four stages, each with a decision in it.
Timeline depends on scope and content readiness, and is agreed before work begins rather than promised as a number.
Audit
What the current site actually does — the pages that earn traffic, the ones nobody reaches, and the point in the journey where people leave.
Decide
Not everything needs replacing. The rankings, pages and assets worth carrying over are identified before anything is thrown away.
Rebuild
New structure and direction, built to keep the equity the old site earned rather than starting the clock again.
Migrate
Redirects mapped page by page, metadata carried across, and the live result checked before the old site is retired.
Signature website
One complete website, from first sketch to live on your own domain.
The pages we agree on, designed and built for your business. What is included, how many rounds of changes you get, and when it goes live are all written down before you pay anything.
Project fee$600USD
- A site designed for your business alone — never a template
- Looks and works right on phones, tablets and desktops
- An enquiry form that reaches your inbox and a private sheet you own
- Every enquiry tagged with where it came from — search, ads, social, referral
- Set up properly for Google from day one
- Fast pages, checked for speed and readability before launch
- Small touches of motion where they help, never where they slow you down
- Put live on your own domain, then checked live — not just in preview
- The site, the files and plain-English notes are yours to keep
- Most sites go live in 2–3 weeks
Questions for this kind of project
Scope before assumptions.
The business-specific answers first, then the ones about website redesign itself.
01Do I need a quote calculator?
Almost never. A calculator that guesses produces quotes you have to walk back, which starts the relationship with a correction. A short form that captures the job, the address area and some photos is faster to build and gets you a better call.
02Most of my leads come from my phone. Does that change anything?
It changes everything about the build. Tap-to-call and WhatsApp go above the fold, the forms are thumb-sized, and the pages are kept light enough to load on one bar of signal.
03Will I lose my Google rankings?
Not if the migration is done properly. Every existing URL that earns traffic is mapped to its replacement with a permanent redirect, and metadata is carried across. Losing rankings in a redesign is a preventable mistake, not an inevitable cost.
04Can you keep parts of the current site?
Yes, and often you should. Photography, copy that already answers real questions, and pages that rank are assets. Replacing them because they are old rather than because they are failing is how a redesign loses money.