A rebuild that does not take your treatment pages out of Google.
Clinic sites usually earn their traffic through a few treatment pages that took years to rank, and a careless redesign quietly deletes them. Those pages are mapped and redirected first. Then the parts actually costing you patients get fixed — the clinical language, the missing prices, and the booking route that only works during surgery hours.
What they came to find out
Every visitor arrives holding four questions.
- Do you treat what I have?
- What will it cost, roughly?
- Who is the clinician, and what are their credentials?
- How soon can I be seen?
A clinic website earns its keep by answering those before anything else. Everything below is in service of that, not of looking impressive.
Dental clinic concept · Not client work
Built for
Private dental, medical and specialist clinics where a first appointment is a considered decision.
What usually goes wrong
- Treatments are listed in clinical language patients do not search for.
- No indication of price, so the anxious visitor assumes the worst and leaves.
- The clinicians are a row of names with no faces and no credentials.
- The booking route is a phone number in a footer, on a page being read at 11pm.
Every trade proves itself differently.
These are the four things a clinic has to establish before an enquiry is even considered.
Treatment explained in the patient's words
Honest price guidance
A route to book outside surgery hours
What a redesign actually includes.
Scoped to dental and medical clinics — the same service, ordered around how this kind of buyer decides.
- Review of the existing site: structure, message, mobile behaviour and enquiry path
- A clear account of what is worth keeping, and what is costing you visitors
- New visual direction and page system built on what already works
- URL and redirect mapping so existing search rankings survive the move
- Responsive rebuild with accessibility and performance addressed at the source
- Launch verification against the live domain, not a staging preview
Four stages, each with a decision in it.
Timeline depends on scope and content readiness, and is agreed before work begins rather than promised as a number.
Audit
What the current site actually does — the pages that earn traffic, the ones nobody reaches, and the point in the journey where people leave.
Decide
Not everything needs replacing. The rankings, pages and assets worth carrying over are identified before anything is thrown away.
Rebuild
New structure and direction, built to keep the equity the old site earned rather than starting the clock again.
Migrate
Redirects mapped page by page, metadata carried across, and the live result checked before the old site is retired.
Signature website
One complete website, from first sketch to live on your own domain.
The pages we agree on, designed and built for your business. What is included, how many rounds of changes you get, and when it goes live are all written down before you pay anything.
Project fee$600USD
- A site designed for your business alone — never a template
- Looks and works right on phones, tablets and desktops
- An enquiry form that reaches your inbox and a private sheet you own
- Every enquiry tagged with where it came from — search, ads, social, referral
- Set up properly for Google from day one
- Fast pages, checked for speed and readability before launch
- Small touches of motion where they help, never where they slow you down
- Put live on your own domain, then checked live — not just in preview
- The site, the files and plain-English notes are yours to keep
- Most sites go live in 2–3 weeks
Questions for this kind of project
Scope before assumptions.
The clinic-specific answers first, then the ones about website redesign itself.
01What about patient data and confidentiality?
Nothing clinical belongs in a website form. The enquiry captures only what is needed to arrange a conversation, and anything sensitive stays in your practice management system where it is governed properly.
02Can you handle regulated advertising rules?
The build follows the claims you are permitted to make and states them plainly. Confirming what your regulator allows in your jurisdiction is yours to do; the site is written so those constraints are easy to honour rather than fought against.
03Will I lose my Google rankings?
Not if the migration is done properly. Every existing URL that earns traffic is mapped to its replacement with a permanent redirect, and metadata is carried across. Losing rankings in a redesign is a preventable mistake, not an inevitable cost.
04Can you keep parts of the current site?
Yes, and often you should. Photography, copy that already answers real questions, and pages that rank are assets. Replacing them because they are old rather than because they are failing is how a redesign loses money.