Move off the theme without losing the product pages that sell.
A storefront redesign risks more than a brochure site, because every product URL is a page that might already be earning. Those are mapped first and carried across. Then the theme's compromises come out — the buried specifications, the hidden returns policy, and the product page that shows the lifestyle but never the material.
What they came to find out
Every visitor arrives holding four questions.
- What is it actually made of?
- Will it fit, suit or work for me?
- What happens if it does not?
- Why does it cost what it costs?
A brand website earns its keep by answering those before anything else. Everything below is in service of that, not of looking impressive.
Premium DTC concept · Not client work
Built for
Considered direct-to-consumer brands where the product needs explaining before it can be bought.
What usually goes wrong
- The storefront theme makes a considered product look like a drop-shipped one.
- Product pages lead with lifestyle photography and bury the answer to the real question.
- Returns and shipping terms are hidden, which reads as something to hide.
- The story that justifies the price is on an About page nobody reaches.
Every trade proves itself differently.
These are the four things a brand has to establish before an enquiry is even considered.
Sizing or fit answered before checkout
Returns stated plainly
The reason for the price, on the product page
What a redesign actually includes.
Scoped to ecommerce brands — the same service, ordered around how this kind of buyer decides.
- Review of the existing site: structure, message, mobile behaviour and enquiry path
- A clear account of what is worth keeping, and what is costing you visitors
- New visual direction and page system built on what already works
- URL and redirect mapping so existing search rankings survive the move
- Responsive rebuild with accessibility and performance addressed at the source
- Launch verification against the live domain, not a staging preview
Four stages, each with a decision in it.
Timeline depends on scope and content readiness, and is agreed before work begins rather than promised as a number.
Audit
What the current site actually does — the pages that earn traffic, the ones nobody reaches, and the point in the journey where people leave.
Decide
Not everything needs replacing. The rankings, pages and assets worth carrying over are identified before anything is thrown away.
Rebuild
New structure and direction, built to keep the equity the old site earned rather than starting the clock again.
Migrate
Redirects mapped page by page, metadata carried across, and the live result checked before the old site is retired.
Signature website
One complete website, from first sketch to live on your own domain.
The pages we agree on, designed and built for your business. What is included, how many rounds of changes you get, and when it goes live are all written down before you pay anything.
Project fee$600USD
- A site designed for your business alone — never a template
- Looks and works right on phones, tablets and desktops
- An enquiry form that reaches your inbox and a private sheet you own
- Every enquiry tagged with where it came from — search, ads, social, referral
- Set up properly for Google from day one
- Fast pages, checked for speed and readability before launch
- Small touches of motion where they help, never where they slow you down
- Put live on your own domain, then checked live — not just in preview
- The site, the files and plain-English notes are yours to keep
- Most sites go live in 2–3 weeks
Questions for this kind of project
Scope before assumptions.
The brand-specific answers first, then the ones about website redesign itself.
01Do you build the actual store?
The design and front-end experience, yes. A live catalogue, checkout, payment, inventory, tax and fulfilment belong to your commerce platform, and integrating them is scoped around whichever one you use rather than assumed.
02Can this work on Shopify?
It can, and often should — Shopify handles the parts you do not want to own. What changes is where the custom work sits and what the platform will and will not allow, which is worth settling before design starts rather than discovering during it.
03Will I lose my Google rankings?
Not if the migration is done properly. Every existing URL that earns traffic is mapped to its replacement with a permanent redirect, and metadata is carried across. Losing rankings in a redesign is a preventable mistake, not an inevitable cost.
04Can you keep parts of the current site?
Yes, and often you should. Photography, copy that already answers real questions, and pages that rank are assets. Replacing them because they are old rather than because they are failing is how a redesign loses money.